What is SEO and how it works?

So what is SEO? The concept of SEO emerged in the 90s of the XX century. SEO is an abbreviation for Search Engine Optimization, namely: optimization for search engines. At the same time, the same abbreviation applies to people who practice this “work”.
What is search engine optimization?
At the beginning of the Internet era, when in total there were only “several” sites (in fact several million, compared to more than twenty billion, as currently estimated), search engines appeared that were not complex – they are enough not bad indexed the contents of the Internet and were the starting point of navigation, thus, representing an important source of traffic on the sites. At the same time, specialists realized the need for conscious control over the process of increasing visibility in the search engines, and this gave birth to a new science: SEO – optimization for search engines, which aims to increase quality traffic on sites.


SEO techniques

Technique 1. Website linking based on PageRank

Before linking, we carefully studied the article by Alexander Sadovsky “Rastolkovannaya PageRank” and decided to apply knowledge on the client’s website.

Internal linking is a method of internal optimization of a site, performed to redistribute the link weight of a site to promoted pages. The static weight of the site is always 100%. When one page refers to another, it transmits some of its weight, the so-called reference juice. Thus, the more referential juice is transmitted to pages, the more important they are for both visitors and search engines.

Simply put, lining performs two tasks.

Internal links transfer weight from one page to another.

Send visitors to important and valuable pages.

Technique 2. Preparation of texts by the algorithm of semantic analysis

The next step is to optimize the texts for entering keywords.

For this, we performed a semantic analysis of all texts: we determined the correspondence of the search request to the document both on the promoted and on the service pages. We used the method of assessing the relevance of TF-IDF.

The method is as follows: the more the query frequency in the document, the more meaningful the text will be concerning the query. That is the probability of displaying this text on request increases.

how to do seo

SEO tutorial in two steps

Step 1. Preliminary work

First, you need to study the statistics of your site and understand the sources of traffic. You can do this using Yandex.Metrica and Google Analytics. “Pay attention to the distribution of traffic from search engines, the seasonal attendance curve, as well as a list of the most popular phrases, sources of transition,” advises Ganfaritov. You can also use Yandex.¬†Wordsat to study the dynamics of the queries and determine their seasonality.

Step 2. Initial configuration and data collection

You need to integrate the site with the services for webmasters of the most popular search engines. First of all, this is Yandex.Webmaster and Google Search Console. You can do this in several ways: adding an HTML file, a meta verification tag, and so on. The detailed information on the confirmation of rights to the site will be provided by the service itself.

How to do SEO?

Internal ranking factors include all actions that you, as the site owner, can conduct independently or with the involvement of a specialist. As a rule, due to internal optimization, you can achieve significant success in low-frequency and mid-frequency requests, as well as directly reduce costs for external factors. Optimizing the site yourself will allow you to understand much of the needs of the site’s audience, and will also provide a lot of material for analyzing user actions.
External factors of ranking, otherwise called external optimization, include work with the reference mass of the site. In competitive subjects, it is practically impossible to be on high positions without the formation of a reference array, which will give credibility to the site. “How to promote the site in the search engines itself?” – this issue begins to study Internet marketing from many business owners, the vast majority of them are talking about external factors.

SEO Google

Google says that:

SEO is an abbreviation for search engine optimization or search engine optimizer, which translates as “search engine optimization” or “search engine optimizer”. The decision to order a search engine optimizer is a significant step. Search engine optimization allows you to improve your site and save time, but at the same time you risk harming the site and your reputation. Be sure to analyze all the potential benefits, as well as the possible risks of poor search engine optimization. Many search engine optimizers, as well as other agencies and consultants, provide useful services to site owners.

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