If you want to create a website seriously, it’s time for you to read our SEO Guide. SEO stands for “Search Engine Optimization” and means optimizing the site for search engines like Yandex, Google, Bing, etc. Modern search engines use sophisticated algorithms to determine the order of issuance, so you need to master at least basic SEO skills so that your site and its content comply with existing standards.
Below in SEO guide are the key factors affecting the ranking in search engines, which you should consider when creating a site.
Keywords are queries that people enter into the search field when they find something. You need to determine the relevant words for your site. To do this, make a list of all the queries that fit the description of your activity in which you work, and then reduce them to the top 10 most relevant. You will need to add the resulting phrases to the most relevant pages of your site so that they fit seamlessly into the context. If you work in a particular region or within an organization, do not forget to add their name (city or district) to the keywords. More information about working with keywords can be found in our SEO guide.
The architecture of the site – is your site well structured and easy to navigate in it? Using predefined templates automatically optimized for search engines is one of the main advantages of creating a website with WordPress – you just have to choose the template you like and go further in our SEO guide.
Domain name – the address of your site should contain the name of your brand. Try to make it as straightforward and transparent as possible.
Description and page titles – each web page should have a description and a title, according to which the search engines will be able to determine the “essence” of your site. To get the best result, the title of the main page should contain the name of your company. Add brand words also to the title of each section, for example, “Services / Company Name” or “Latest News / Company Name.” Remember that SEO (guide) headlines are not visible to site visitors; This is a meta tag for a name that will be recognized only by search engines.
Recall that to add these elements through the WordPress editor; you do not need programming knowledge. Just follow the steps described in this article. Use keywords in the descriptions, but do not overdo it. Otherwise, search engines will find your site for spam.
Do not forget to add descriptions and headers to your site and each of its pages separately.
Images an essential element to improve the position in the SERP, because sites with images and videos are always placed above those on which they are not. Be sure to use keywords in image names. And we recommend reading this article on how to optimize images for the site.
Content is a term that includes text, images, videos and links posted on your site. The key factor here is to regularly update at least part of your content to confirm that your site is current and relevant. It is not necessary to update the whole site at the same time. Enough is the replenishment of the gallery of photographs or section “Latest News”.
Internal and external links – internal links refer to different pages of your site, while external links are those that lead users to other sites. The words used in the text of your links, or in “anchor”, can also affect the ranking, so their name should be intuitive and help users navigate to a page that is a logical extension of the one on which they are now.
Search Engine Optimization Tips
Follow SEO guide tips tips will help you start your SEO-campaign with wisely:
- Check your robots.txt file;
- Use micro-markup on product pages;
- Effectively use meta tags description;
- Use Google Webmaster Tools to add reviews to product pages;
- Optimize page titles;
- Subscribe to the best blogs and sites dedicated to search engine marketing;
- Make a content plan;
- Add content to category pages;
- Create a keyword allocation map;
- Add alt attributes to the photo;
- Fix 404 errors;
- Create informative and selling product descriptions;
- Pay attention to navigation;
- Allow users to create wish lists;
- Delete duplicate content;
- Learn what to do with products that are not in stock;
- Create detailed user manuals for each product category;
- Specify the geographical location of the site;
- Add relevant videos to product description pages;
- Increase site download speed;
- Add social buttons to product pages;
- Pay attention to the architecture of the site;
- Make URLs user-friendly and search engines.
Search Engine Optimization Tools
- Neilpatel SEO Analyzer;
- Google Webmaster Tools.
We hope you like our SEO guide! Additional, we can tell you more about top search engines.